Few successful writers follow a stage model of writing by Caryn Gracey Remember your high school composition classes?
The complexity of many business situations makes cause and effect a particular challenge. You lowered prices and sales went up. Were lower prices the cause? Be sure that the two objects or situations being compared are similar enough for the analogy to hold.
Even if A resembles B in one respect, it may not hold true in other important respects. Make sure the connection between your claim and your support is truly logical and not based on a leap of faith, a missing premise, or irrelevant evidence.
The best way to deal with audience resistance is to anticipate as many objections as you can and address them in your initial message before your audience can even bring them up. By doing so you not only address such issues right away, but you demonstrate a broad appreciation of the issue and imply confidence in your message.
This anticipation is particularly important in written messages, when you don't have the opportunity to detect and respond to objections on the spot.
For instance, if you know that your proposal to switch to lower-cost materials will raise concerns about product quality and customer satisfaction, address these issues head-on in your message.
At the very least, waiting until people object will introduce additional rounds of communication that will delay the response you want to receive.
If you expect a hostile audience, one biased against your plan from the beginning, present all sides. As you cover each option, explain the pros and cons. You'll gain additional credibility if you present these options before presenting your recommendation or decision. Poke holes in your Three step writing process theories and ideas before your audience does.
Then find solutions to the problems you've uncovered. People are more likely to support what they help create, so ask your audience for their thoughts on the subject before you put your argument together.
Let your audience recommend some solutions. With enough thought and effort, you may even be able to turn problems into opportunities; for example, you may show how your proposal will be more economical in the long run, even though it may cost more now.
Just be sure to be thorough, open, and objective about all the facts and alternatives. Setting out a strong position at the start of a persuasive message puts potential opponents on guard, giving them something to grab onto--and fight against. Don't dig your heels in.
Persuasion is a process of give and take. Don't limit your tactics. In persuading people to change their minds, great arguments matter, but they are only one part of the equation.
Your ability to create a mutually beneficial framework for your position, to connect with your audience on the right emotional level, and to communicate through vivid language are all just as important; they bring your argument to life.
Assuming persuasion is a one-shot effort. Don't expect too much at once. Persuasion is a process, not a one time event. More often than not persuasion involves listening to people, testing a position, developing a new position that reflects new input, more testing, more compromise, and so on.
These strategies will help you craft strong persuasive messages, no matter what the situation. Similarly, you may send of variety of persuasive messages to people outside the organization: In some cases, your request will be anticipated, so the direct approach is fine. In others, you'll need to introduce your intention indirectly and the AIDA model is ideal for this purpose.
Open with an attentiongetting device and show readers that you know something about their concerns. Use the interest and desire sections of your message to demonstrate that you have good reason for making such a request and to cover what you know about the situation: Your goals are 1 to gain credibility for yourself and your request and 2 to make your readers believe that helping you will indeed help solve a significant problem.
Once you've demonstrated that your message is relevant to your reader, you can close with a request for some specific action. When asking for a special favor such as asking someone to chair an event or to serve as the team leader because you can no longer fill that roleuse persuasive techniques to convince your reader of the value of the project.
Include all necessary information about the project and any facts and figures that will convince your reader that his or her contribution will be enjoyable, easy, important, and of personal benefit.
However, you will encounter situations in which you simply want to change attitudes or beliefs about a particular topic, without asking the audience to decide or do anything--at least not yet.
In complicated, multistep persuasive efforts, the goal of your first message might be nothing more than convincing your audience to re-examine long-held opinions to admit the possibility of new ways of thinking.
For instance, you think your company is spending too much time processing payroll, and you've found an outside firm that can do it for less money than you now spend on internal staff and systems a practice known as outsourcing.Mar 26, · Stephen King talks about his writing process during an interview with the Bangor Daily News.
- Duration: thebangordailynews , views. There are several steps in the writing process step one pre writing this is just formatting and coming up with an idea to do tour writing on. Step two is beginning the writing take the idea you have and start putting it onto paper.
Web Resources for Further Study: The Process of Writing.
The Nuts and Bolts of College Writing guide to a four-step process model: (1) generating ideas, (2) mapping the argument, (3) . Certainly the process is creative and personalized to the individual writer, but f ollowing a series of steps can help eliminate much of the frustration and difficulty many people experience.
In broad terms, the writing process has three main parts: pre-writing, composing, and post-writing. May 05, · The three-step writing process helps ensure that your messages are both effective and efficient.
Step 1: Planning business messages. To plan any message, first analyze the situation by defining your purpose and developing a profile of your audience. 3 STEP WRITING PROCESS.
Business Communication MBA – I Trimester From Business Communication Today The Three Steps Step 1: PLANNING BUSINESS MESSAGES Step 2: WRITING BUSINESS MESSAGES Step 3: COMPLETING BUSINESS MESSAGES.