Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit!
However, the real marketing magic comes when you know how to do the above well. When you get that, a press release for your book can be a game changer for your sales and authority — not just a pride metric like many use it for.
But in the wrong hands or done without taste can easily be spammy and crummy. So, please use this knowledge for good and apply some of my Kindlepreneur principles as you step through this. What Is a Book Press Release?
Back in the day when the news was only printed in newspapers, editors and writers had a certain amount of space they could fit a story. However, with the internet, that is not true. In many cases, any legitimate story is better than no story. So what does all this mean for you as an author?
So, how does this help us? The best news is pun intended that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
What Makes a Great Press Release? To write a successful press release you have to be newsworthy. Simply writing a book is not news. So, what are some of the ways you can spice up your book press release? But, guess what…the Press Release did nothing.
It was picked up by only 4 syndicates and resulted in no direct increase in sales. So, what does this prove?
It turns out that the author used a picture of a couple who had just gotten engaged. However, a well-timed press release on the picture put this little book of….
Book Press Release Template A press release for a book follows a fairly standard format which helps with its mass syndication: Only do this if they will be used, though — nothing looks sadder than a hashtag with no one using it. The conventional method for ending a press release is the hash symbol, three times, centered, like this: Use the Above Book PR Template So now that you know the format of how your press release should look, how do you write a book press release?
Always remember that you need to write like a journalist — not an author. Clear, concise communication is your guiding philosophy. Headline Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.
The basic concept is to write a headline which compels the reader to continue reading. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim.
The best headlines both intrigue and inform — neither function can be ignored. My article on how to select the perfect book title can help with your headline selection as well as these writing tips for PR headlines.
Also, if you are coming up with dead ends, check out the list of book title generators. Most of these tools come from great headline and article title generators.
Subheading This is optional.Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
1. Grab attention with a . The most important thing to think about when writing a press release is the target audience. The readers of a niche magazine or website will be very different to those that read the local newspaper.
The readers of a niche magazine or website will be very different to those that read the local newspaper. How to write an effective press release and read like the opening of a news story.
Journalists are generally taught to get as many of the "five Ws" (who, what, where, why and when) in the. "The remainder of the press release is kind of fleshing out the story. But the main story has to get across in the first paragraph." The old standard is that a release should be similar to a story.
Aug 15, · Edit Article How to Write an Associated Press Style Press Release. Four Parts: Drafting Your Press Release Following the Associated Press Style Guidelines Formatting Your Press Release Sample Media Advisory and Press Release Community Q&A Want to get news agencies to cover your special event?
Sending a press release is a great way to get that coverage, but only if you draft it %(12).
According to the Small Business Encyclopedia, a press release is your “ticket to publicity.” However, it is important for small businesses issuing press releases to know the difference between a press release and a news article.